Should Your Business Have a Blog?
As a small or mid-size business owner, you may have a company blog. A great many businesses do, and those blogs range from pitiful to excellent in quality.
Or, you may be wondering if you should have a business blog. Or, you may know already that you want a business blog.
Should you have a blog for your business? Can you afford one? Can your existing website accommodate a blog? What is a good technology platform for a blog? Do you have the time to provide content to a blog and manage it properly? Do you have enough writing talent to provide the content yourself?
Is there a payoff in terms of sales? Is that the only reason to have a blog?
These questions, and many more, are addressed in this article.
We hope you find it informative.
Good information. But as the article points out, it is not so easy to keep the posts coming. and if a company can’t do that, then there is no value to the blog and in fact having the blog makes the company look bad, because it was stopped and nobody cared.
I’ve also seen companies do themselves more harm than good by putting stuff on their blog that is stupid or has a lot of spelling and grammatical errors in it. Really makes the business look awfully bad.